MLA
Rumpf, Christopher, and Christoph Breuer. "Assessing Consumer Reactions with Neuroscientific Measurements." Applications of Neuroscience: Breakthroughs in Research and Practice, edited by Information Resources Management Association, IGI Global, 2018, pp. 337-349. https://doi.org/10.4018/978-1-5225-5478-3.ch016
APA
Rumpf, C. & Breuer, C. (2018). Assessing Consumer Reactions with Neuroscientific Measurements. In I. Management Association (Ed.), Applications of Neuroscience: Breakthroughs in Research and Practice (pp. 337-349). IGI Global. https://doi.org/10.4018/978-1-5225-5478-3.ch016
Chicago
Rumpf, Christopher, and Christoph Breuer. "Assessing Consumer Reactions with Neuroscientific Measurements." In Applications of Neuroscience: Breakthroughs in Research and Practice, edited by Information Resources Management Association, 337-349. Hershey, PA: IGI Global, 2018. https://doi.org/10.4018/978-1-5225-5478-3.ch016
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