Assessing the Introduction of Electronic Banking in Egypt Using the Technology Acceptance Model

Abstract

The developments taking place in information and communication technology are increasing competition in financial institutions worldwide. Thus, the deployment of advanced technologies is essential to achieve a competitive edge. Recently, the banking industry was highly affected by the technology evolution that transformed the way banks deliver their services, using technologies such as automated teller machines, phones, the Internet, credit cards, and electronic cash. In line with global trends, retail banking in Egypt has been undergoing many changes. In the past, banks faced significant uncertainty regarding investments in advanced technologies, but recently, banks have been investing heavily in technology to maintain a competitive edge. However, to better forecast the future, banks need to understand the different factors influencing customers’ choice between traditional and unconventional banking instruments. This case covers the introduction and diffusion of retail banking in Egypt and the development in electronic delivery channels and payment systems in its marketplace. The case represents a model for the application of advanced information and communication technology in the context of a developing nation.