Assessing the Impact of Digital Innovations on Tourist Decision Making and Behavior

Abstract

This book chapter explores the transformative impact of digital technologies on tourist behavior, highlighting how these innovations have redefined the travel experience. Digital technologies have become integral to the tourism sector, from the pre-travel phase, when tourists use online platforms for research and planning, to the on-site experience, which is improved by smartphone applications and real-time information. Specifically, user-generated material and evaluations on social media platforms have a substantial impact on both the choice to travel and the actions taken while there. New technologies like virtual reality (VR) and augmented reality (AR) are also covered in the chapter; they provide immersive experiences and new ways to interact with places. Digital technologies provide many benefits, such as personalisation, ease of use, and adaptability, but they also pose some difficulties. Concerns about data sharing and the potential negative effects of over-reliance on technology on the quality of unplanned travel experiences are on the rise. On top of that, being constantly connected might make tourists feel obligated to capture every minute of their vacation instead of just enjoying themselves. Finally, the chapter stresses the importance of striking a balance between using modern tools and keeping the real pleasures of travel alive. The tourism sector will need to change to meet these new challenges as digital technologies advance, all the while improving the quality of the trip for tourists.