Association Rule Mining and Application to MPIS

Raymond Chi-Wing Wong; Ada Wai-Chee fu

doi:10.4018/978-1-59140-557-3.ch013

To Support Customers in Easily and Affordably Obtaining the Latest Peer-Reviewed Research, Receive a 20% Discount on ALL Publications and Free Worldwide Shipping on Orders Over US$ 295
Additionally, Enjoy an Additional 5% Pre-Publication Discount on all Forthcoming Reference BooksBrowse Titles

Special Offers
- IGI Global Converts 30 Journals to Full Gold Open Access (OA)
  With access to digital resources and OA content being critical during this time, IGI Global has converted 30 journals to full Gold OA. IGI Global OA provides a quality, expediate, high-quality OA publishing process, flexible funding options, and more, which allows researchers to benefit from freely and immediately sharing their peer-reviewed research with the world.
  Learn More
- Additional Source of OA Funding When Your Institution Invests in IGI Global’s InfoSci-Databases
  When an institution invests in IGI Global’s InfoSci-Databases, IGI Global will match the library’s investment with a fund of equal value to go toward subsidizing the OA article processing charges (APCs) for faculty at that institution when their work is submitted and accepted under OA (following peer review) into an IGI Global journal.
  Learn More
- Reduces Research Anthology Pricing
  Based on the increased interest in our Research Anthologies line from last year and understanding current budgetary limitations, IGI Global is reducing the price of our multi-volume Research Anthologies up to 50%. These publications are ideal for accommodating library budgets, as they contain hand-selected research content of the highest quality.
  Learn More
- Receive Complimentary Electronic Access to the First, Second, Third, and Fourth Edition of the
  Encyclopedia of Information Science and Technology with the Purchase of the Fifth Edition
  For a limited time, receive the complimentary e-books for the first, second, third, and fourth editions with the purchase of the Encyclopedia of Information Science and Technology, Fifth Edition e-book*. Offer is only valid when purchasing the fifth edition’s hardcover + e-book or e-book only option directly through IGI Global’s Online Bookstore (www.igi-global.com/books) and is not intended for use by book distributors or wholesalers. Contact Customer Service, cust@igi-global.com, for details. Offer expires July 1, 2021.
  Learn More
- IGI Global is Now Offering a 5% Pre-Publication Discount on
  All Reference Books Ordered Through IGI Global’s Online Bookstore*
  To support customers with accessing the latest research, IGI Global is offering a 5% pre-publication discount on all hardcover, softcover, e-books, and hardcover + e-books titles.
  *5% discount offer is eligible on hardcover, softcover, e-books, and hardcover + e-books titles and is automatically applied directly to the shopping cart. Discount offer only valid on purchases made directly through IGI Global’s Online Bookstore and offer expires 30 days after the publication’s release. This automatic discount is not intended for use by book distributors or wholesalers.
  Browse Titles
- Receive Free Shipping on Orders Over US$ 295.00
  Free shipping will be automatically applied to shopping cart orders over US$ 295.00 or more before tax, which can include a combination of print and non-shippable products (i.e. e-books, e-journals, and articles/chapters). It is only available when you order directly through IGI Global’s Online Bookstore and is only valid on standard U.S. and international shipping. There will be additional charges for express shipping and limitations may apply.
  Browse Titles
- Create a Free IGI Global Library Account to Receive an Additional 5% Discount on All Purchases
  Exclusive benefits include one-click shopping, flexible payment options, free COUNTER 5 reports and MARC records, and a 5% discount on single all titles, as well as the award-winning InfoSci^®-Databases.
  Sign Up Now!
Books
Journals
- - Journals
  - Open Access Journals
InfoSci^®-Databases
Articles/Chapters
Publish with Us
Resources
- - Instructors
  - Course Adoption
  - Teaching Cases
  - K-12 Online Learning Collection
  - Authors and Editors
  - eEditorial Discovery^® System
  - Peer Review Process
  - Ethics and Malpractice
  - COPE Membership
  - Fair Use Policy
  - Open Access Publishing
  - Editorial Services
  - FAQ
Catalogs
About Us
Newsroom

Association Rule Mining and Application to MPIS

Raymond Chi-Wing Wong (The Chinese University of Hong Kong, Hong Kong) and Ada Wai-Chee fu (The Chinese University of Hong Kong, Hong Kong)

Source Title: Encyclopedia of Data Warehousing and Mining

DOI: 10.4018/978-1-59140-557-3.ch013

OnDemand PDF Download:

Available

$37.50

Current Special Offers

No Current Special Offers

Abstract

Association rule mining (Agrawal, Imilienski, & Swami, 1993) has been proposed for understanding the relationships among items in transactions or market baskets. For instance, if a customer buys butter, what is the chance that he/she buys bread at the same time? Such information may be useful for decision makers to determine strategies in a store.

Complete Chapter List

Search this Book:

Reset

MLA

APA

Chicago

Export Reference

Association Rule Mining and Application to MPIS

Abstract

Complete Chapter List