Aurora Health Care: A Knowledge Management Strategy Case Study

Aurora Health Care: A Knowledge Management Strategy Case Study

Thomas Ginter (Aurora BayCare Medical Center, USA) and Jane Root (Aurora Medical Group, USA)
DOI: 10.4018/978-1-60566-988-5.ch073
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Aurora Health Care, Wisconsin’s largest employer and healthcare provider faces intense competition, consolidation, and reform. Its choice is to view these challenges as opportunities instead of problems. A key component to realizing Aurora’s opportunities is an aggressive knowledge management system. They understand that to maximize their potential, they must get the most out of their knowledge management. The purpose of this chapter is to present to you a case study of knowledge management applications in the healthcare industry through the many lenses of Aurora Health Care. First we will describe the background of this accomplished healthcare provider. We will then look at their business and knowledge management strategies. Next will be a review of the major components: core competencies, knowledge base, culture, implementation, and key success indicators.

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