MLA
Freeman, Matthew. "Author-as-Franchise-Product: Edgar Rice Burroughs Inc and Tarzan as Historical Branded Entertainment." Engaging Consumers through Branded Entertainment and Convergent Media, edited by Jose Marti Parreno, et al., IGI Global, 2015, pp. 53-73. https://doi.org/10.4018/978-1-4666-8342-6.ch003
APA
Freeman, M. (2015). Author-as-Franchise-Product: Edgar Rice Burroughs Inc and Tarzan as Historical Branded Entertainment. In J. Parreno, C. Mafe, & L. Scribner (Eds.), Engaging Consumers through Branded Entertainment and Convergent Media (pp. 53-73). IGI Global. https://doi.org/10.4018/978-1-4666-8342-6.ch003
Chicago
Freeman, Matthew. "Author-as-Franchise-Product: Edgar Rice Burroughs Inc and Tarzan as Historical Branded Entertainment." In Engaging Consumers through Branded Entertainment and Convergent Media, edited by Jose Marti Parreno, Carla Ruiz Mafe, and Lisa Scribner, 53-73. Hershey, PA: IGI Global, 2015. https://doi.org/10.4018/978-1-4666-8342-6.ch003
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