Avatar-Based Innovation Tools for Managerial Perspectives on Digital Sharing Economy

Theoretical Background And Literature Review

This section gives the reader an overview of main research works and contributors associated with the this chapter. The sharing economy disrupts many sectors and jeopardizes the job of millions of workers all over the world. A growing number of workers in the developing, developed and emerging economies begins to worry about the future (Sundararajan, 2016). Because we are in the globalization era, the fast spreading of this concept affects simultaneously companies and workers in developed, developing and emerging countries. The destruction of jobs is accompanying the evolution of this economy. The Creative destruction (Schumpeter, 2013) can be totally applied today to the sharing economy. The innovation of products, services and process will automatically endanger and eliminate many sectors. The collaborative economy is accused of creating precarious jobs, without social protection and escaping labor market regulations in the countries where it operates. Indeed, we may wonder whether it is really the vocation of this new economic model to create jobs or only to maximize profitability by inventing a new form of work. The labor market changes, today we are seeing a transformation of the economic system and capitalism, which primarily affects workers and employees. It is legal and legitimate to fear a new vision of work that threatens the existing order. The collaborative consumption involves product service systems, redistribution markets, and collaborative lifestyles.