Ayvalik an as Art Route for Tourism Guides Within the Frame of Art Tourism

Ayvalik an as Art Route for Tourism Guides Within the Frame of Art Tourism

Sabriye Çelik Uğuz (Balıkesir University, Turkey)
Copyright: © 2020 |Pages: 17
DOI: 10.4018/978-1-7998-3725-1.ch013
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Art is the most important element that directs people to a destination and gives them an original experience in a developing and changing understanding of tourism. Art tourism motivates people to travel, facilitate communication with different cultures, enhance social pride, and contribute significantly to the region's economy. Regions with artistic and touristic attractions are active with art tourism, and they have an art destination brand. In this study, Ayvalik's potential for art tourism is investigated. At the same time, art events, art venues, and artist atelier/studio in Ayvalik are presented with numerical and visual examples. Ayvalik is developed as a new art route within the framework of art tourism and offers various suggestions for its tourist guides.
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Art is an expression that awakes emotions and thoughts and a language that tells about societies. The best way to know and learn about society is art. Another way is tourism. Along with fulfilling the needs of people such as rest, entertainment, culture, and art, tourism is a phenomenon that brings nations closer together and provides interaction. When we look at the relationship between art and tourism, both are experiences and as an extension of these experiences, art tourism is becoming more and more common. Art and artists make it easy to experience the destination with an authentic and unique sense of place. Art, creating a site-specific reality, plays an active role in the image of the destination (Jolliffe and Cave, 2012: 15). It is also among the most important reasons for traveling and it shapes the expectations of tourists and contributes to the development of tourism. While the artistic activities that are increasing in recent years have led to the development of tourism, the interest in art has also increased with the increase in tourism activities (Bhatta, 2017: 180).

When culture is defined as maintaining throughout a person's life and shaping his lifestyle, and its relationship with tourism is created, it appears as cultural tourism. Cultural tourism essentially focuses on cultural values ​​and lifestyles on the one hand and social environments where cultural and artistic activities are carried out on the other hand (Andrew and Andrew-Essien, 2013: 276). While cultural tourism in the past has been mostly associated with high culture and cultured people, today it contains many popular cultural attractions that include cultural tourism, sports, living heritage, recent nostalgia and the daily life of local communities. Cultural tourism moving from the concrete heritage of the past to the abstract products of contemporary culture includes heritage tourism (Richards, 2007:2), due to visiting historical artifacts and art tourism as it benefits from current art activities and expands towards creative tourism (Bonet, 2003).

Art tourism, which develops in cultural tourism and takes part as a new touristic product in tourism literature, is a source of motivation for travel and has the power to increase the tourism demand. Many cities and countries attract an influx of tourists by creating an art-based image with its artists, artworks, art activities and programs. The main factor underlying the development of art tourism in cities such as Paris, London, Milan and New York is the understanding and experiencing the contribution of art and culture to urban development by local administrators and politicians. At this point, art becomes an income-generating factor locally and nationally through tourism (Currid, 2007: 2). Art tourism, along with contributing to the urban and national economy, renews the physical and social character of a destination. It brings local people and tourists together, increases community pride, enhances art-related organizations and creates a livelier place (Mandala, 2015: 130; Watson, 2013).

Key Terms in this Chapter

AIMA: Ayvalik International Music Academy that was established in 1998 enables young people to meet master musicians. Combining music and urban identity, the academy contributes to Ayvalik's art tourism.

Art Factory: It is an art center in Ayvalik. Because its main activity is theater, it is primarily a theater stage. In fact, spreading art is the main goal.

Devil’s Coffehouse: It is a private coffehouse with exterior appearance reflecting the urban identity (architecture and stained-glass decorations) and interior place living urban history (library, paintings and photos on the walls). It is a gathering center where cultural and artistic activities are carried out.

Art Destinastion: It is a geographical area designed to meet the needs of tourists traveling for art and offers touristic services.

Art Route: It is a route developed for touristic purposes with artistic heritage, dynamic artists and fun artistic activities.

Art Tourist: It represents those who travel very exclusively to see art elsewhere and /or those who participate in artistic activities during their travels.

Art Tourism: It is a type of tourism that includes traveling to see, get to know and experience art-artist and artistic activities.

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