B2B E-Commerce Infrastructure Success Factors for Small Companies in Developing Economies

B2B E-Commerce Infrastructure Success Factors for Small Companies in Developing Economies

Murray E. Jennex (San Diego State University, USA) and Olayele Adelakun (San Diego State University, USA)
DOI: 10.4018/978-1-59904-947-2.ch069
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Abstract

This chapter looks into the key infrastructure factors affecting the success of small companies in developing economies that are establishing B2B e-commerce ventures by aggregating critical success factors from general e-commerce studies and studies from e-commerce in developing countries. The factors were identified through a literature review and case studies of two organizations. The results of the pilot study and literature review reveal five groups of success factors that contribute to the success of B2B e-commerce. These factors were later assessed for importance using a survey. The outcome of our analysis reveals a reduced list of key critical success factors that SMEs should emphasize as well as a couple of key policy implications for governments in developing countries.

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