MLA
Pandya, Anil M., and Nikhilesh Dholakia. "B2C Failures: Toward an Innovation Theory Framework." Electronic Business: Concepts, Methodologies, Tools, and Applications, edited by In Lee, IGI Global, 2009, pp. 469-481. https://doi.org/10.4018/978-1-60566-056-1.ch030
APA
Pandya, A. M. & Dholakia, N. (2009). B2C Failures: Toward an Innovation Theory Framework. In I. Lee (Ed.), Electronic Business: Concepts, Methodologies, Tools, and Applications (pp. 469-481). IGI Global. https://doi.org/10.4018/978-1-60566-056-1.ch030
Chicago
Pandya, Anil M., and Nikhilesh Dholakia. "B2C Failures: Toward an Innovation Theory Framework." In Electronic Business: Concepts, Methodologies, Tools, and Applications, edited by In Lee, 469-481. Hershey, PA: IGI Global, 2009. https://doi.org/10.4018/978-1-60566-056-1.ch030
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