MLA
Demo, Gisela. "B2C Market: Development of a CRM Scale." Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, IGI Global, 2015, pp. 709-719. https://doi.org/10.4018/978-1-4666-7357-1.ch031
APA
Demo, G. (2015). B2C Market: Development of a CRM Scale. In I. Management Association (Ed.), Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications (pp. 709-719). IGI Global. https://doi.org/10.4018/978-1-4666-7357-1.ch031
Chicago
Demo, Gisela. "B2C Market: Development of a CRM Scale." In Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, 709-719. Hershey, PA: IGI Global, 2015. https://doi.org/10.4018/978-1-4666-7357-1.ch031
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