Barriers to Social Media Adoption on Projects

Barriers to Social Media Adoption on Projects

Elizabeth Harrin (Otobos Consultants Ltd, UK)
DOI: 10.4018/978-1-4666-9867-3.ch007
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Abstract

This chapter considers the reasons behind the lack of adoption of social media tools in a project environment. It discusses how project practitioners can overcome concerns about the lack of overall strategy, lack of senior management sponsorship, lack of a proven business case, security issues, information overload and the blurring of lines between professional and personal data online in order to realize the benefits of social and collaboration tools. It concludes that social tools are a fundamental part of the current and future project management landscape and that ‘social' should be intelligently incorporated into working practices in order to meet a need instead of being a response to outside trends.
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Background

It wasn’t that long ago that faxes were commonplace in offices. Offices may still have one, tucked away in case of need or to send urgent contracts. However, it’s more common today for modern offices to operate with the minimum of paper moving between teams and buildings.

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