Basic Concepts of Mobile Radio Technologies

Basic Concepts of Mobile Radio Technologies

Christian Kaspar (Georg-August-University of Goettingen, Germany), Florian Resatsch (University of Arts Berlin, Germany) and Svenja Hagenhoff (Georg-August-University of Goettingen, Germany)
DOI: 10.4018/978-1-60566-986-1.ch036

Abstract

Mobile radio technologies have seen a rapid growth in recent years. Sales numbers and market penetration of mobile handsets have reached new heights worldwide. With almost two billion GSM users in June 2006, and 74.7 million users of third generation devices, there is a large basis for business and product concepts in mobile commerce (GSM Association, 2006). Penetration rates average 80%, even surpassing 100% in some European countries (NetSize, 2006). The technical development laid the foundation for an increasing number of mobile service users with high mobile Web penetrations. The highest is seen in Germany and Italy (34% for each), followed by France with 28%, while in the U.S., 19% account for mobile internet usage (ComScore, 2006). One of the largest growing services is mobile games, with 59.9 million downloaded in 2006 (Telephia, 2006). Compared to the overall availability of handsets, the continuing high complexity and dynamic of mobile technologies accounts for limited mobile service adoption rates and business models in data services. Therefore, particular aspects of mobile technologies as a basis of promising business concepts within mobile commerce are illustrated in the following on three different levels: First on the network level, whereas available technology alternatives for the generation of digital radio networks need to be considered; second, on the service level, in order to compare different transfer standards for the development of mobile information services; third, on the business level, in order to identify valuable application scenarios from the customer point of view.

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