MLA
Ozuem, Wilson, and Bibi Nafiisah Mulloo. "Basics of Mobile Marketing Strategy." Mobile Commerce: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, IGI Global, 2018, pp. 1-18. https://doi.org/10.4018/978-1-5225-2599-8.ch001
APA
Ozuem, W. & Mulloo, B. N. (2018). Basics of Mobile Marketing Strategy. In I. Management Association (Ed.), Mobile Commerce: Concepts, Methodologies, Tools, and Applications (pp. 1-18). IGI Global. https://doi.org/10.4018/978-1-5225-2599-8.ch001
Chicago
Ozuem, Wilson, and Bibi Nafiisah Mulloo. "Basics of Mobile Marketing Strategy." In Mobile Commerce: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, 1-18. Hershey, PA: IGI Global, 2018. https://doi.org/10.4018/978-1-5225-2599-8.ch001
Export Reference