Behavioral Change

Behavioral Change

Craig LeClair (ADP Brokerage Services, USA)
Copyright: © 2005 |Pages: 30
DOI: 10.4018/978-1-59140-805-5.ch002


It is just not possible to deploy a new technology without affecting the behavior of the owners and users. Yet our product design, installation and sales approach do not fully address behavioral issues. This omission weakens the value and the business models of many emerging companies.

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