Behavioral Change

Craig LeClair

doi:10.4018/978-1-59140-805-5.ch002

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Behavioral Change

Craig LeClair

Source Title: How to Succeed in the Enterprise Software Market

DOI: 10.4018/978-1-59140-805-5.ch002

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Abstract

It is just not possible to deploy a new technology without affecting the behavior of the owners and users. Yet our product design, installation and sales approach do not fully address behavioral issues. This omission weakens the value and the business models of many emerging companies.

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Behavioral Change

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