MLA
Gómez-Barroso, José Luis and Juan Ángel Ruiz. "Behavioural Targeting in the Mobile Ecosystem." Advertising and Branding: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, IGI Global, 2017, pp. 141-154. http://doi:10.4018/978-1-5225-1793-1.ch007
APA
Gómez-Barroso, J. L., & Ruiz, J. Á. (2017). Behavioural Targeting in the Mobile Ecosystem. In Management Association, I. (Ed.), Advertising and Branding: Concepts, Methodologies, Tools, and Applications (pp. 141-154). IGI Global. http://doi:10.4018/978-1-5225-1793-1.ch007
Chicago
Gómez-Barroso, José Luis, and Juan Ángel Ruiz. "Behavioural Targeting in the Mobile Ecosystem." In Advertising and Branding: Concepts, Methodologies, Tools, and Applications. edited by Information Resources Management Association, 141-154. Hershey, PA: IGI Global, 2017. http://doi:10.4018/978-1-5225-1793-1.ch007
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