Abstract
Individuals are facing message bombardments from many tools. In such a process, trying to reach individuals at any moment using different tools is important for the effectiveness of communication. This requirement led to a new process called transmedia. The transmedia storytelling, which is carried out in order to ensure that the messages planned to be transmitted in transmedia are even more effective, is one of the heavy-duty practices of this new process. This study was carried out in order to reveal how blogger mothers used transmedia storytelling practices, the difference of this use from traditional motherhood, and the role of transmedia storytelling practices in changing form of motherhood. In the study, blogger mothers were found to use transmedia storytelling practices heavily in order to influence their followers. It was also concluded that blogger mothers play the roles of heroines, friends, and dynamic and assistant heroines.
TopIn the last quarter of twentieth century, the digital revolution in information systems and information technologies has made itself evident. Due to these changes, there have been serious differences compared to the past. In addition, new regulations and changes in many areas have been realized with this revolution (Yilmaz, 2011, p. 138).
The change and development in information and communication technologies which has led to relevant digital revolution, has provided an opportunity for different communication methods to emerge. These changes have been resulted with the effects that can be immediately felt in social structures. Nowadays, the new media phenomenon that focuses on digital usage and has the principles of openness, interactivity and innovative connection has become a part of modern human life (Turina etc., 2015, p.174-175; Kocyigit, 2015, p. 331).
Key Terms in this Chapter
Social media: It is the name given to online platforms where individuals interact with each other.
Narration: Narration is a process based on the expression of real or designed imaginary events.
Blog: The blog, a type of Web 2.0 technology, is a website that allows users (bloggers) to publish posts viewed in reverse chronological order.
Blogger: The blogger concept means blog writer.
Transmedia Storytelling: Transmedia storytelling is the sharing and reproduction of a story in different media.
Mother Blogs: Mother blogs, an example of thematic blogs, refer to a type of blog created by a blogger mother who wants to share her ideas, integratedly with other mothers or future mothers.
Transmediatic Characters: Transmedia characters are people used in transmedia storytelling.
Creativity: Creativity is a process based on the ability to produce products.