#BostonStrong: Exploratory Research of Twitter Impression Management

#BostonStrong: Exploratory Research of Twitter Impression Management

Benjamin Brojakowski (Bowling Green State University, USA)
Copyright: © 2016 |Pages: 17
DOI: 10.4018/978-1-4666-9728-7.ch010
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In this chapter, the author seeks to understand the types of impression-management strategies used by individuals on Twitter when confronted with an accusation of racism or ethnic intolerance. The author discovered that these Twitter users manage their digital impressions through Avoidance, Intimidation, Justification, Support, Victimization, Acceptance, and General Statements. Furthermore, the author discovered that Twitter users are unlikely to use multiple strategies or change their impression-management tactics over time. A suggestion is made for future research to address this issue on a larger scale and to look at other forms of hate speech such as gender and sexual orientation.
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Before exploring impression-management and how users craft online identities, it is imperative to define ‘hate speech’ and understand the ways it occurs in online settings. This portion of the research focuses solely on defining hate speech. A detailed explanation of the reasons internet users express hate speech appears later in this chapter.

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