MLA
Ratra, Komal, and Netra Neelam. "Brand Awareness Quotient: A Metric for Effectiveness of Employer Branding Initiatives." Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, IGI Global, 2018, pp. 460-473. https://doi.org/10.4018/978-1-5225-5187-4.ch024
APA
Ratra, K. & Neelam, N. (2018). Brand Awareness Quotient: A Metric for Effectiveness of Employer Branding Initiatives. In I. Management Association (Ed.), Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications (pp. 460-473). IGI Global. https://doi.org/10.4018/978-1-5225-5187-4.ch024
Chicago
Ratra, Komal, and Netra Neelam. "Brand Awareness Quotient: A Metric for Effectiveness of Employer Branding Initiatives." In Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, 460-473. Hershey, PA: IGI Global, 2018. https://doi.org/10.4018/978-1-5225-5187-4.ch024
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