MLA
Quente, Christopher. "Brand Driven Mobile Marketing: 5 Theses for Today and Tomorrow." E-Marketing: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, IGI Global, 2012, pp. 1252-1267. https://doi.org/10.4018/978-1-4666-1598-4.ch073
APA
Quente, C. (2012). Brand Driven Mobile Marketing: 5 Theses for Today and Tomorrow. In I. Management Association (Ed.), E-Marketing: Concepts, Methodologies, Tools, and Applications (pp. 1252-1267). IGI Global. https://doi.org/10.4018/978-1-4666-1598-4.ch073
Chicago
Quente, Christopher. "Brand Driven Mobile Marketing: 5 Theses for Today and Tomorrow." In E-Marketing: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, 1252-1267. Hershey, PA: IGI Global, 2012. https://doi.org/10.4018/978-1-4666-1598-4.ch073
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