MLA
Sultana, Nazia. "Brand Positioning Practices in Services Sector: A Study of Banking Brands." Global Branding: Breakthroughs in Research and Practice, edited by Information Resources Management Association, IGI Global, 2020, pp. 270-290. https://doi.org/10.4018/978-1-5225-9282-2.ch014
APA
Sultana, N. (2020). Brand Positioning Practices in Services Sector: A Study of Banking Brands. In I. Management Association (Ed.), Global Branding: Breakthroughs in Research and Practice (pp. 270-290). IGI Global. https://doi.org/10.4018/978-1-5225-9282-2.ch014
Chicago
Sultana, Nazia. "Brand Positioning Practices in Services Sector: A Study of Banking Brands." In Global Branding: Breakthroughs in Research and Practice, edited by Information Resources Management Association, 270-290. Hershey, PA: IGI Global, 2020. https://doi.org/10.4018/978-1-5225-9282-2.ch014
Export Reference