Branding Beyond Logo and Colors: Case Study of FITC's Evidence Based Transformation

Branding Beyond Logo and Colors: Case Study of FITC's Evidence Based Transformation

Lucy Surhyel Newman (FITC, Nigeria)
Copyright: © 2015 |Pages: 36
DOI: 10.4018/978-1-4666-8330-3.ch013
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Abstract

This case study presents FITC's evidence based application of ISPI's 10 Standards of Performance Improvement and theoretical insights from the author's doctoral dissertation to preposition a special purpose not for profit professional services organization in Africa. It describes the FITC mandate, FITC's trajectory and impact on identified stakeholders; reviews the various initiatives taken by FITC from May 2009 to May 2014, with a highlight of results attained. Thus, enabling the reader draw personal connections with interventions articulated in the organization. Consultants, Practitioners and Academics in the field of Performance Improvement, as well as those aspiring to these roles, would find this case study interesting.

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