MLA
Baran, Hazal, and Tuğçe Öztel. "Branding, Bonding, and a Brand's Reputation: The Pottermore Case." Global Branding: Breakthroughs in Research and Practice, edited by Information Resources Management Association, IGI Global, 2020, pp. 574-593. https://doi.org/10.4018/978-1-5225-9282-2.ch027
APA
Baran, H. & Öztel, T. (2020). Branding, Bonding, and a Brand's Reputation: The Pottermore Case. In I. Management Association (Ed.), Global Branding: Breakthroughs in Research and Practice (pp. 574-593). IGI Global. https://doi.org/10.4018/978-1-5225-9282-2.ch027
Chicago
Baran, Hazal, and Tuğçe Öztel. "Branding, Bonding, and a Brand's Reputation: The Pottermore Case." In Global Branding: Breakthroughs in Research and Practice, edited by Information Resources Management Association, 574-593. Hershey, PA: IGI Global, 2020. https://doi.org/10.4018/978-1-5225-9282-2.ch027
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