MLA
Pennington, Robert. "E-Branding the Consumer for Cultural Presence in Virtual Communities." Contemporary Research in E-Branding, edited by Subir Bandyopadhyay, IGI Global, 2009, pp. 161-175. https://doi.org/10.4018/978-1-59904-813-0.ch011
APA
Pennington, R. (2009). E-Branding the Consumer for Cultural Presence in Virtual Communities. In S. Bandyopadhyay (Ed.), Contemporary Research in E-Branding (pp. 161-175). IGI Global. https://doi.org/10.4018/978-1-59904-813-0.ch011
Chicago
Pennington, Robert. "E-Branding the Consumer for Cultural Presence in Virtual Communities." In Contemporary Research in E-Branding, edited by Subir Bandyopadhyay, 161-175. Hershey, PA: IGI Global, 2009. https://doi.org/10.4018/978-1-59904-813-0.ch011
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