MLA
Segler, Kay G. "Branding in 2025: A Dawn of a New Era." Driving Customer Appeal Through the Use of Emotional Branding, edited by Ruchi Garg, et al., IGI Global, 2018, pp. 22-40. https://doi.org/10.4018/978-1-5225-2921-7.ch002
APA
Segler, K. G. (2018). Branding in 2025: A Dawn of a New Era. In R. Garg, R. Chhikara, T. Panda, & A. Kataria (Eds.), Driving Customer Appeal Through the Use of Emotional Branding (pp. 22-40). IGI Global. https://doi.org/10.4018/978-1-5225-2921-7.ch002
Chicago
Segler, Kay G. "Branding in 2025: A Dawn of a New Era." In Driving Customer Appeal Through the Use of Emotional Branding, edited by Ruchi Garg, et al., 22-40. Hershey, PA: IGI Global, 2018. https://doi.org/10.4018/978-1-5225-2921-7.ch002
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