MLA
Segler, Kay G. "Branding in 2025: A Dawn of a New Era." Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, IGI Global, 2019, pp. 1504-1523. https://doi.org/10.4018/978-1-5225-7116-2.ch081
APA
Segler, K. G. (2019). Branding in 2025: A Dawn of a New Era. In I. Management Association (Ed.), Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications (pp. 1504-1523). IGI Global. https://doi.org/10.4018/978-1-5225-7116-2.ch081
Chicago
Segler, Kay G. "Branding in 2025: A Dawn of a New Era." In Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, 1504-1523. Hershey, PA: IGI Global, 2019. https://doi.org/10.4018/978-1-5225-7116-2.ch081
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