MLA
Roberts, Mary Lou, and Eric Schwaab. "Branding on the Internet." Electronic Commerce: Concepts, Methodologies, Tools, and Applications, edited by Annie Becker, IGI Global, 2008, pp. 38-46. https://doi.org/10.4018/978-1-59904-943-4.ch005
APA
Roberts, M. L. & Schwaab, E. (2008). Branding on the Internet. In A. Becker (Ed.), Electronic Commerce: Concepts, Methodologies, Tools, and Applications (pp. 38-46). IGI Global. https://doi.org/10.4018/978-1-59904-943-4.ch005
Chicago
Roberts, Mary Lou, and Eric Schwaab. "Branding on the Internet." In Electronic Commerce: Concepts, Methodologies, Tools, and Applications, edited by Annie Becker, 38-46. Hershey, PA: IGI Global, 2008. https://doi.org/10.4018/978-1-59904-943-4.ch005
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