The Issue
The idea summed up in phrase “posters disruption” have played a large role in election campaigns for Slovenian election. Based on posters communicated political message in election campaigns for the past two centuries, and as a result, the trend continues in many countries today. The legacy of socialism and the rule of the communist party made posters even more important in Slovenia.
The Bottomline of Power Market-ing
Let’s consider integrated marketing communications applied to the bottomline of power market-ing connected promotion in marketing concept and communication theory described that to build power way.
The disruptive innovations originate in persuasive power market-ing.
The disruptive innovations confirm the posters disruption are made the nature of electoral competition in Slovenian poster campaigning employ more persuasive communications to build power market-ing in the bottomline concept based on doing market and applied to market do market-ing on marketing theory. Its true nature grounded is the best form of government and also true for political communication overall.
Sources. Dezelan & Makeuti, 2012, 2017; Mueller & Stratmann, 1994; Mill, 2003, p. 312; Farrell & Wortmann, 1987; Norris, 2002; Farrell & Webb, 1998; Webb, Farrell & Holliday, 2002; Van Den Bulck, 1993; Bergman & Wickert, 1999, p. 469; Kavanagh, 1995.
Based on the previous analysis should be help the authors to design next prompt sheet of the power informative-persuasive tactics from overview concept of this case study.
Prompt Sheet of Case Study Title: Slovenian election posters as a medium of political communication: An informative or persuasive campaign too? (Deželan & Maksuti, 2012)