Bridging Prompt Sheet and the Governmental Power Market-Ing: Insights From the Novel Case Studies

Bridging Prompt Sheet and the Governmental Power Market-Ing: Insights From the Novel Case Studies

Copyright: © 2023 |Pages: 42
DOI: 10.4018/978-1-6684-7280-4.ch013
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Abstract

The authors contribution the conceptualization of prompt sheet to implementation in practical way. So, in this chapter the authors used prompt sheet involves gathering case studies information involves reflective thinking skills of each prompt sheet and the novel case studies issues. The idea summed up in phrase “posters disruption” has played a large role in election campaigns for Slovenian election. Based on posters that communicated political message in election campaigns for the past two centuries, and as a result, the trend continues in many countries today. The legacy of socialism and the rule of the communist party made posters even more important in Slovenia.
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European Region

Prompt Sheet on Bridging Idea Can Best Be Implemented in the Election Posters as a Power Medium of the Governmental Power Market-ing

Case Study Title: Slovenian Election Posters as a Medium of Political Communication: An Informative or Persuasive Campaign Tool

Prompt Sheet on Idea in Brief

The Issue

The idea summed up in phrase “posters disruption” have played a large role in election campaigns for Slovenian election. Based on posters communicated political message in election campaigns for the past two centuries, and as a result, the trend continues in many countries today. The legacy of socialism and the rule of the communist party made posters even more important in Slovenia.

The Power Market-ing Response

The leading authorities on posters disruption due to the power medium’s significant function in integrated marketing communications instruments as the propaganda machinery.

The Bottomline of Power Market-ing

Let’s consider integrated marketing communications applied to the bottomline of power market-ing connected promotion in marketing concept and communication theory described that to build power way.

The disruptive innovations originate in persuasive power market-ing.

The disruptive innovations confirm the posters disruption are made the nature of electoral competition in Slovenian poster campaigning employ more persuasive communications to build power market-ing in the bottomline concept based on doing market and applied to market do market-ing on marketing theory. Its true nature grounded is the best form of government and also true for political communication overall.

Sources. Dezelan & Makeuti, 2012, 2017; Mueller & Stratmann, 1994; Mill, 2003, p. 312; Farrell & Wortmann, 1987; Norris, 2002; Farrell & Webb, 1998; Webb, Farrell & Holliday, 2002; Van Den Bulck, 1993; Bergman & Wickert, 1999, p. 469; Kavanagh, 1995.

Based on the previous analysis should be help the authors to design next prompt sheet of the power informative-persuasive tactics from overview concept of this case study.

Prompt Sheet of Case Study Title: Slovenian election posters as a medium of political communication: An informative or persuasive campaign too? (Deželan & Maksuti, 2012)

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