MLA
Villamar, Ruth Matovelle. "Building Academic Branding: The Digital Branding as Academic Footprint." Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, IGI Global, 2018, pp. 257-277. https://doi.org/10.4018/978-1-5225-5187-4.ch014
APA
Villamar, R. M. (2018). Building Academic Branding: The Digital Branding as Academic Footprint. In I. Management Association (Ed.), Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications (pp. 257-277). IGI Global. https://doi.org/10.4018/978-1-5225-5187-4.ch014
Chicago
Villamar, Ruth Matovelle. "Building Academic Branding: The Digital Branding as Academic Footprint." In Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, 257-277. Hershey, PA: IGI Global, 2018. https://doi.org/10.4018/978-1-5225-5187-4.ch014
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