Buongiorno! My Alert: Creating a Market to Develop a Mobile Business

Buongiorno! My Alert: Creating a Market to Develop a Mobile Business

Guillermo D. Haro (Instituto de Empresa, Madrid, Spain)
Copyright: © 2006 |Pages: 19
DOI: 10.4018/978-1-59140-664-8.ch003
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Abstract

In 1999 Jorge Mata, vice president of Broadvision and former expert in interactive solutions for Banco Santander and McKinsey, decided to leave everything to create MyAlert. The company was born on the basis of offering the same Internet services on the new and growing mobile devices. With a strong financial capitalization after raising more than 50 million euros during the bubble burst, in 4 years the company figures were in the black, and the journey had led to the creation of the European sector of mobile data services market and the European leader in that sector. As Charles Darwin emphasized, if a being wants to survive in a shifting environment, it must evolve at least as fast as the medium itself: Buorngiorno! MyAlert ruled the change.

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