Business Benefits through Company IT Standardization

Introduction

Many companies try to converge on particular IT processes and/or IT products to gain business benefits such as quality improvements, cost reductions or obtaining strategic advantage (Swaminathan, 2001; Boh and Yellin, 2007; Mueller et al., 2015). These efforts can be described as standardization activities since the parties involved “…. have the intention and expectation that the established solutions will be used within a certain period by a substantial number of the parties for which the solutions are meant.” (De Vries, 1999, p. 162). The result of such an initiative is called a company IT standard (Van Wessel, 2010). De Vries (1999) argues that a company standard may have the form of:

• 1.

  A reference to one or more external standards officially adopted by the company.

• 2.

  A company modification of an external standard.

• 3.

  A subset of an external standard (for instance, a description of the company’s choice of competing possibilities offered in an external standard, or a subset of the topics covered in the external standard).

• 4.

  A standard reproduced from (parts of) other external documents, for instance, suppliers’ documents.

• 5.

  A self-written standard.

We define a company IT standard as: “A specification of an IT product or process to be repeatedly and consistently used in the company” and the company IT standards in this chapter relate to category 4 in the above list.

Typically, a company standardization process encompasses a number of sequential steps: selection, implementation, and use (including changes and withdrawals) of the standard, which together comprise the lifecycle of the company’s IT standards. These internal IT standards are not necessarily restricted to formal standards created by official standard setting organizations, but may also include standards set by consortia or even specifications of propriety products and processes. Some of such standardization initiatives fail dramatically whereas others are very successful, and the reasons are not clear. Companies have to make choices among numerous IT products and processes to arrive at company standards, but how should they do so effectively and efficiently? Who should be involved? How should they plan and control? How should they measure their effects? What are the pros and cons, and the costs and benefits? This paper aims to find empirical evidence of the business impact of a company’s IT standard and of the effective governance and management mechanisms for successful company standardization initiatives.

Since the 1980s, scholars have studied the economic aspects of standardization, such as network effects and switching costs (Van de Kaa et al., 2007). The majority of standardization studies focus on the effects of IT standards on a macro-economic scale (Blind, 2004; WTO, 2005), on the development of standards by industry, consortia, and international standards bodies (Backhouse, 2006; Nickerson and zur Muehlen, 2006; Teichmann, 2010; Jain, 2012), and on battles between competing standards (overview of studies in Van de Kaa et al., 2011). Others apply the diffusion of innovation theory (Rogers, 2003) to the field of standardization (Poba-Nzaou and Raymond, 2011), or a combination of diffusion of innovation and economic theories (West and Dedrick, 2006; Mendoza and Ravichandran, 2011). However, the number of academic studies on standardization in companies is limited and fragmented. The professional literature on IT standards seems to have adopted an almost exclusively technical point of view.