Business Development in the Renewable Energy Industry

Business Development in the Renewable Energy Industry

DOI: 10.4018/978-1-5225-3625-3.ch003

Abstract

The renewable energy industry represents a change in the energy field. This change is also reflected in the business, which registered a continuous growth in the last two decades. This chapter presents the business growth cycle in the renewable energy field from an entrepreneurship approach. The growth analysis enables the understanding of the main growth strategies, such as the concentration strategy or the diversification strategy which are developed by companies in the energy field. These strategies are analyzed based on different perspectives for a company: the internal or external one which includes the Merger and Acquisition principles or new types of cooperation and networks in the energy field. In practice, there are also situations when companies have to think on retrenchment and this is the reason that this chapter also presents main retrenchment strategies that allowed companies to focus on a new business. The main objective of this chapter is to understand the importance of growth for business development and the related business strategies with their specific characteristics in a life cycle perspective.

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