E-Business in the Global Automotive Industry: Key Value Propositions

E-Business in the Global Automotive Industry: Key Value Propositions

Mahesh S. Raisinghani (Texas Woman’s University, USA), Lisa Herwick (Purdue University, USA), Ramesh Pullamsetti (Purdue University, USA), Thomas Gunther (Purdue University, USA), Vanessa Caisan (Purdue University, USA), An Wang (Purdue University, USA) and Andrzej Koszut (Purdue University, USA)
DOI: 10.4018/978-1-59140-306-7.ch012
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Abstract

This chapter reviews the components of e-business from a procurement perspective in order to explore the key value propositions of e-business practices in the global automotive industry. It is easy to simply state that a product or service “adds value” to a firm’s operations. It is critical that the value proposition of e-business be analyzed from a rational perspective by any organization competing in the “post-irrational exuberance” era of the digital economy. Using an exploratory case study of the automotive industry, the key questions for identifying a true value proposition of e-business are identified, including their e-procurement, e-catalog order processing, e-auction and e-capacity systems. We intend this chapter to be helpful to practitioners, researchers, and students who either are contemplating updating their legacy e-business systems and/or trying to gain insight into the value proposition of these systems. It is undisputed that e-business will bring at least some level of benefit to a vast majority of organizations, regardless of size or industry. We intend this chapter to be valuable for evaluating and implementing a successful e-business strategy, structure, and solution.

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