E-Business in India: Early Evidence from Indian Manufacturing Industry

Abstract

Business and industries have faced several changes from the agriculture society to information society. The recent change is due to Information Technology (IT) affecting many businesses and industries. It is changing the nature of business from the traditional way of doing business. The complete change in traditional business is due to IT. This is known as e-business transformation. The Indian manufacturing industry is undergoing this IT-enabled change and is still under process of click and brick system. Indian automobile companies are stressing the importance of e-business in the domestic automotive industry. The main aim of the chapter is to explain how the manufacturing and especially the automobile industry business has changed from traditional brick and mortar business to click and brick e-business. This chapter provides a study of e-business transformation in manufacturing industry in India using Flexible Systems (SAP-LAP) Methodology. The SAP-LAP stands for Situation-Actors-Process and Learning-Action-Performance. This methodology helps for understanding systematic nature of e-business transformation. The explanation of stakeholder flexibility due to e-business transformation is Industry will be explained.