MLA
Pagani, Margherita. "Business Models with the Development of Digital iTV Services: Exploring the Potential of the Next Transaction Market." Interactive Digital Television: Technologies and Applications, edited by George Lekakos, et al., IGI Global, 2007, pp. 320-338. http://doi:10.4018/978-1-59904-361-6.ch018
APA
Pagani, M. (2007). Business Models with the Development of Digital iTV Services: Exploring the Potential of the Next Transaction Market. In Lekakos, G., Chorianopoulos, K., & Doukidis, G. (Eds.), Interactive Digital Television: Technologies and Applications (pp. 320-338). IGI Global. http://doi:10.4018/978-1-59904-361-6.ch018
Chicago
Pagani, Margherita. "Business Models with the Development of Digital iTV Services: Exploring the Potential of the Next Transaction Market." In Interactive Digital Television: Technologies and Applications. edited by George Lekakos , Konstantinos Chorianopoulos , and Georgios Doukidis, 320-338. Hershey, PA: IGI Global, 2007. http://doi:10.4018/978-1-59904-361-6.ch018
Export Reference
