Business Module Differentiation

Zhu Bing

doi:10.4018/978-1-59140-989-2.ch018

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Business Module Differentiation

Zhu Bing

Source Title: Encyclopedia of Portal Technologies and Applications

DOI: 10.4018/978-1-59140-989-2.ch018

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Abstract

SINA, SOHU, and NETEASE have been regarded as the most successful general Web portals in the Chinese market. However, they have quite different strategies in their business modules, which makes them quite different in terms of their revenue constitution. What are the major reasons and what will be the future direction for Chinese Web portals?

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