Business Performance Management from the Systemic Communicative and Linguistic Side

Business Performance Management from the Systemic Communicative and Linguistic Side

Magdalena Bielenia-Grajewska (University of Gdansk, Poland)
DOI: 10.4018/978-1-4666-0306-6.ch014

Abstract

The purpose of this chapter is to discuss Business Performance Management (BPM) by taking into account its communicative and linguistic aspects. To narrow the scope of the research, the author concentrates on the systemic approaches to highlight the role of communication and language in BPM. To discuss this issue in greater detail, two concepts have been created, namely, the corporate linguistic allostasis and the calibrated corporate linguistic identity, which are used to show the role of corporate identity and communication in business performance management and their implications for creating and sustaining competitive advantage.
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Systemic Approach To Business Performance Management

One way to study BPM is the systemic approach which reflects the nature of BPM visible in one of its definitions: business performance management encompasses all the processes, information, and systems used by managers to set strategy, develop plans, monitor execution, forecast performance, report results, and make decisions (Axson, 2010, p. 25). Thus, the systemic perspective, concentrating on systems, processes, and flows and their role in managing has been chosen by the author of this chapter to study BPM. One of the reasons for the application of systemic theories in the studies on organizational identity and communication are the research interests of the present author. In her previous publications (Bielenia-Grajewska, 2009; Bielenia-Grajewska, 2011a; Bielenia-Grajewska, 2011b), the author has also concentrated on the role of networks and systems in corporations by using the notion of an ecosystem to discuss organizational communication and culture. Secondly, although the role of systems in organizations has been discussed in literature (e.g., Scott, 2002), the role of language has not been studied in greater detail. The other argument for using the systemic perspective is its embedded dynamism.

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