Business-Plan Anchored E-Commerce Courses at the MBA-Level

Business-Plan Anchored E-Commerce Courses at the MBA-Level

C. Derrick Huang
DOI: 10.4018/978-1-59904-922-9.ch012
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The diversity and currency of subjects covered in e-commerce courses at the MBA-level present a challenge to educators. In this paper, we analyze and recapitulate our experience in using the business plan to anchor the e-commerce course to address those challenges. Business plan requirements can link the various subjects together, afford students with a real-life experience learning process, and, with proper curriculum design and course delivery, give students an opportunity to be “reflective practitioners.” Results showed that students’ learning and interests for the e-commerce subjects were high with the business plan requirement.

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