Business-Plan Anchored E-Commerce Courses at the MBA-Level

Abstract

The diversity and currency of subjects covered in e-commerce courses at the MBA-level present a challenge to educators. In this paper, we analyze and recapitulate our experience in using the business plan to anchor the e-commerce course to address those challenges. Business plan requirements can link the various subjects together, afford students with a real-life experience learning process, and, with proper curriculum design and course delivery, give students an opportunity to be “reflective practitioners.” Results showed that students’ learning and interests for the e-commerce subjects were high with the business plan requirement.