Business Processes Management for a Green Telecommunications Company

Green Telco Background

The Asian telecoms business & technology magazine, called the Telecomasia, in its December 2009 issue has the cover story 2020 vision that correctly identifies a key theme: “The hardest decisions will not be about technologies, but the business models to monetize them” (2020 Vision, 2009). The telecommunication service provider industries are evolving around technologies and build competitive advantages mainly based on advance technology adaptations. This, however, has negative impact on the industry’s environmental credentials. The present environmental context is changing the way a Telco operates – requiring it to reduce cost of new technologies, reduce time to adapting new technology, raising the level of service against new competitors, keeping abreast of the global economical trend and promoting customer service. Each of these aspects, however, require the Telco to be fully aware of the environmental context of its decision making process. Thus, the need to create and adopt suitable business process models to tackle the various aspects of the business and, at the same time be environmentally aware, cannot be overemphasized.