Business Processes Management for a Green Telecommunications Company

Business Processes Management for a Green Telecommunications Company

Ramesh Balachandran (Sri Lanka Telecom PLC, Sri Lanka)
DOI: 10.4018/978-1-60960-472-1.ch603
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Abstract

The concept of Green ICT has been in consideration in almost all industrial sectors. The Telecommunication (Telco) sector in one such major area where Green ICT plays a crucial role. Telcos have opportunities and treats due the Green ICT initiatives. This chapter outlines these implications and proposes a Green Telco business model to match with Green ICT initiatives. This chapter then proposes the way and methodology to achieve Green Telco business model through the Business Processes Management based on more practical aspects. The concept of Business Processes Management (BPM) framework is initially discussed in its four stages. This is then followed by the use of this BPM framework to transform and manage business processes for a Green Telco. The business transformation to Green Telco is discussed as part of a BPM framework made up of the Strategy stage, Design stage, Realization stage and the Operational stage. This chapter finally concludes that the Green Telco business model is not a destination but a continuous journey and the BPM framework provides an excellent basis to achieve those Green Telco goals.
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Green Telco Background

The Asian telecoms business & technology magazine, called the Telecomasia, in its December 2009 issue has the cover story 2020 vision that correctly identifies a key theme: “The hardest decisions will not be about technologies, but the business models to monetize them” (2020 Vision, 2009). The telecommunication service provider industries are evolving around technologies and build competitive advantages mainly based on advance technology adaptations. This, however, has negative impact on the industry’s environmental credentials. The present environmental context is changing the way a Telco operates – requiring it to reduce cost of new technologies, reduce time to adapting new technology, raising the level of service against new competitors, keeping abreast of the global economical trend and promoting customer service. Each of these aspects, however, require the Telco to be fully aware of the environmental context of its decision making process. Thus, the need to create and adopt suitable business process models to tackle the various aspects of the business and, at the same time be environmentally aware, cannot be overemphasized.

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