MLA
Altshuler, Yaniv,et al. "Campaign Optimization through Mobility Network Analysis." Geo-Intelligence and Visualization through Big Data Trends, edited by Burçin Bozkaya and Vivek Kumar Singh, IGI Global, 2015, pp. 33-75. http://doi:10.4018/978-1-4666-8465-2.ch002
APA
Altshuler, Y., Shmueli, E., Zyskind, G., Lederman, O., Oliver, N., & Pentland, A. “. (2015). Campaign Optimization through Mobility Network Analysis. In Bozkaya, B., & Singh, V. K. (Ed.), Geo-Intelligence and Visualization through Big Data Trends (pp. 33-75). IGI Global. http://doi:10.4018/978-1-4666-8465-2.ch002
Chicago
Altshuler, Yaniv and Erez Shmueli, Guy Zyskind, Oren Lederman, Nuria Oliver, and Alex “Sandy” Pentland. "Campaign Optimization through Mobility Network Analysis." In Geo-Intelligence and Visualization through Big Data Trends. edited by Burçin Bozkaya , and Vivek Kumar Singh, 33-75. Hershey, PA: IGI Global, 2015. http://doi:10.4018/978-1-4666-8465-2.ch002
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