MLA
Altshuler, Yaniv, et al. "Campaign Optimization through Mobility Network Analysis." Advertising and Branding: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, IGI Global, 2017, pp. 695-728. https://doi.org/10.4018/978-1-5225-1793-1.ch031
APA
Altshuler, Y., Shmueli, E., Zyskind, G., Lederman, O., Oliver, N., & Pentland, A. “. (2017). Campaign Optimization through Mobility Network Analysis. In I. Management Association (Ed.), Advertising and Branding: Concepts, Methodologies, Tools, and Applications (pp. 695-728). IGI Global. https://doi.org/10.4018/978-1-5225-1793-1.ch031
Chicago
Altshuler, Yaniv, et al. "Campaign Optimization through Mobility Network Analysis." In Advertising and Branding: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, 695-728. Hershey, PA: IGI Global, 2017. https://doi.org/10.4018/978-1-5225-1793-1.ch031
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