Can Knowledge Management Assist Firms to Move from Traditional to E-Commerce: The Case of Greek Firms

Can Knowledge Management Assist Firms to Move from Traditional to E-Commerce: The Case of Greek Firms

Irene Samanta
DOI: 10.4018/978-1-60566-272-5.ch008
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This chapter is to define the firm’s innovative core and create frameworks to integrate innovation throughout the management of knowledge by generating implementing ideas, strategies and plans applied that cultivate a thinking organization aims to associate innovation with business targets. It argues that companies which manage and transform the knowledge effectively reap the rewards of scientific and technological achievement in order to adopt innovation concept in their operation. Furthermore, the author hope that firms understanding the information received from the current global business world and transmit it to reap the rewards of scientific achievement will increase their competitiveness competition not only for sales, but also for technical know – how and skills. At the company level depends on the speed with which new products can be brought to the market place and on the importance of achieving new cost – saving improvements.
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Is Knowledge Management New?

KM considers that sharing knowledge in power. Technology offers the ability of access to any distant knowledge sharing. K however on order to encourage or promote new ideas is not something new. The basic principles of KM have to do with the culture of people and technology. Most specialist believe that 80% of KM contains cultural elements and only 20% concern the technology of KM. Peoples’ ideas and culture are deeply rooted on organizational behavior. Technology is founded on technical intellectuality, knowledge engineering and information systems. What make KM rather difficult in the change from an individual competitive behavior called “knowledge is power” into a corporate behavior called “sharing knowledge is power”.

The dissemination and use of knowledge throughout the organization, in order to create innovation and sustain competitive advantage, is indisputably a core process that needs to be cared for. Hence, companies are seeking to implement special knowledge management projects, which aim to install a working environment administrative to more efficient knowledge production, conveyance, and use. Therefore organizations should attempt to improve the knowledge management process focus on KM projects trying to build up to date and cultural acceptance to knowledge and create motives to alter the traditional behavior relating to knowledge to a new one in order to reap the benefits of new e-ra.

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