MLA
Okazaki, Shintaro, et al. "Capturing Market Mavens among Advergamers: A Case of Mobile-Based Social Networking Site in Japan." Social Network Mining, Analysis, and Research Trends: Techniques and Applications, edited by I-Hsien Ting, et al., IGI Global, 2012, pp. 291-305. https://doi.org/10.4018/978-1-61350-513-7.ch017
APA
Okazaki, S., Romero, J., & Campo, S. (2012). Capturing Market Mavens among Advergamers: A Case of Mobile-Based Social Networking Site in Japan. In I. Ting, T. Hong, & L. Wang (Eds.), Social Network Mining, Analysis, and Research Trends: Techniques and Applications (pp. 291-305). IGI Global. https://doi.org/10.4018/978-1-61350-513-7.ch017
Chicago
Okazaki, Shintaro, Jaime Romero, and Sara Campo. "Capturing Market Mavens among Advergamers: A Case of Mobile-Based Social Networking Site in Japan." In Social Network Mining, Analysis, and Research Trends: Techniques and Applications, edited by I-Hsien Ting, Tzung-Pei Hong, and Leon Shyue-Liang Wang, 291-305. Hershey, PA: IGI Global, 2012. https://doi.org/10.4018/978-1-61350-513-7.ch017
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