Ayþegül Toker (Boðaziçi University, Turkey), Arzu Ýþeri- Say (Boðaziçi University, Turkey) and Nihan Çolak-Erol (Euda LLC, Turkey)
Copyright: © 2008 |Pages: 17
DOI: 10.4018/978-1-59904-612-9.ch010


Inception of the Internet leads to emergence of online communities in the virtual space where spatial proximity and time are no longer constraints in establishing and developing relationships. Online social networks are online communities basically providing a channel through which information about potential social and economic exchange opportunities can be presented, searched, and leveraged by the network members. The distinguishing features of a social networking site are the use of explicit representation of member-provided information and relationships between members, thus embedding trust and referral mechanisms into the network. Cember.net, a Turkey-based online business networking start-up provides a platform through which its members can locate potential economic exchange partners. However, Cember.net differentiates its business model from those of major online competitors by incorporating means to foster social interactions and exchanges. Cember.net, with its continually growing member base, presents networking opportunities to its members by not only advancing the quantity of relationships but the quality of the relationships as well.

Complete Chapter List

Search this Book: