MLA
Pillai, Deepa, and Ravi Kumar V. V. "Challenges Faced by Banks for Financial Inclusion: Growth and Viability in the Indian Context." Marketing Techniques for Financial Inclusion and Development, edited by Dhiraj Jain and Adya Sharma, IGI Global, 2018, pp. 134-164. https://doi.org/10.4018/978-1-5225-4035-9.ch008
APA
Pillai, D. & Kumar V. V., R. (2018). Challenges Faced by Banks for Financial Inclusion: Growth and Viability in the Indian Context. In D. Jain & A. Sharma (Eds.), Marketing Techniques for Financial Inclusion and Development (pp. 134-164). IGI Global. https://doi.org/10.4018/978-1-5225-4035-9.ch008
Chicago
Pillai, Deepa, and Ravi Kumar V. V. "Challenges Faced by Banks for Financial Inclusion: Growth and Viability in the Indian Context." In Marketing Techniques for Financial Inclusion and Development, edited by Dhiraj Jain and Adya Sharma, 134-164. Hershey, PA: IGI Global, 2018. https://doi.org/10.4018/978-1-5225-4035-9.ch008
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