Characteristics of Elderly Viewers and Their Automatic Identification in iTV Health Services

Characteristics of Elderly Viewers and Their Automatic Identification in iTV Health Services

Telmo Silva (University of Aveiro, Portugal) and Jorge Ferraz Abreu (University of Aveiro, Portugal)
Copyright: © 2016 |Pages: 15
DOI: 10.4018/978-1-4666-9978-6.ch036
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Introduction

Television has undergone many socio-technological changes since its beginning in the fifties. Apart from some inherent technological factors like the transition from black and white to color and the digitalization of both audio and video components, the merge with the Internet helped television to be driven towards an interactive dimension with a high level of customization. The viewer happened to be able to enjoy from a viewing experience enhanced by several components, like a social layer, allowing him to be more engaged with other buddies by voting, rating, recommending or chatting about a TV program; or the provision of additional content, eventually personalized to be appropriated to his profile and context of use. This technical framework is also favorable to the appearance of innovative interactive TV (iTV) applications namely in the area of health information and telemedicine (Blackburn, Brownsell, & Hawley, 2011). However, this more customizable experience lacks of an automatic identification process of the person/s that actually is/are in front of the TV set through which iTV applications are provided. Despite significant advances in the area of interactive television, the automatic identification of viewers, especially in a non-intrusive way, is still a research area with many unsolved topics.

The theme that this chapter addresses is especially relevant since elders are major consumers of television representing a very sizable chunk of people that can benefit in a daily basis from iTV services and applications designed with the aim to promote active aging and life support. Just to mention a short example of e-health and telemedicine services provided through iTV, one can refer to reminders automatically displayed over the TV image whenever the senior has a pill to take, a scheduled medical appointment or a diagnosis to perform. However, for these and other similar services to be effective, they need to be personalized, that is to say the e-health iTV application needs to clearly know who is in front of the TV set. The automatic identification of viewers, especially in this age group, has a particular role in a personalized and targeted usage of these services, acting as a facilitator and enhancer of the user experience. For example, if the iTV application knows exactly who is watching TV, it can seamlessly pass information about the health condition of the senior to their relatives.

However, due to a broad range of physical, sensory, cognitive and digital literacy characteristics inherent of the elderly, it was foreseen that the definition of the most suitable viewer identification system (VIS) would be dependent of the actual user/viewer profile. Actually, the viewer identification method can be based in several technology options, e.g. a fingerprint reader placed in the remote control, a wearable tag, an RFID card, a facial or a voice recognition system, making it necessary deciding on the best approach for each possible viewer profile.

The presented research was carried out in order to leverage the design of a decision matrix that, using the aforementioned characteristics of the senior’s profile, computes the most suitable viewer identification method. The identification system will allow a more personalized experience and will create a set of new possibilities concerning telemedicine applications as, for example, seniors’ health condition tracking by their caregivers (relatives, doctors, nurses, etc.) or remote medical consultation. The methodology used to build the matrix was based on multiple sets of interviews and evaluation sessions with elderly viewers in a longitudinal prototyping process. We started with a set of exploratory interviews that allowed a better understanding of how seniors face iTV technology. After, it was implemented a fully functional prototype (allowing to test a particular set of identification technologies), that was evaluated by elderly participants, to find a clear trend about the preference of identification technologies.

Despite these tests were a step forward (since they allow to corroborate that viewers’ characteristics can influence their preferences about the identification technology) they were not totally conclusive mainly due to the fact that only a subset of the identification technologies was tested.

Key Terms in this Chapter

Decision Matrix: The main result of the work explained in this text. This decision matrix allows the definition of the most suited Viewer Identification System to a specific user profile.

Elderly: Most of the developed countries consider that people that have more than 65 years are considered old (mainly due to the retirement age).

Interactive TV: The definition of this concept depends of the techno-social framework involved. In the context of this book, one can define it as an interactive application running over a bidirectional TV infrastructure allowing a user to send or request information to/from a service provider.

Viewer Identification System (VIS): System that allows the identification of the viewer that is in front of the TV set.

Personal Identification: Automatic recognition of users in Information and Communication applications relying in one of the following methods: something that people carry (identity card or token), something that people know (password), some physical characteristic of people (for example some part of the human body).

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