MLA
Gómez-Suárez, Mónica and Carmen Abril. "Choice of National Brand vs. Private Label “Me-Too” New Products in a Multicultural Context: Understanding Consumer Innovativeness." Global Branding: Breakthroughs in Research and Practice. IGI Global, 2020. 243-269. Web. 14 Dec. 2019. doi:10.4018/978-1-5225-9282-2.ch013
APA
Gómez-Suárez, M., & Abril, C. (2020). Choice of National Brand vs. Private Label “Me-Too” New Products in a Multicultural Context: Understanding Consumer Innovativeness. In I. Management Association (Ed.), Global Branding: Breakthroughs in Research and Practice (pp. 243-269). Hershey, PA: IGI Global. doi:10.4018/978-1-5225-9282-2.ch013
Chicago
Gómez-Suárez, Mónica and Carmen Abril. "Choice of National Brand vs. Private Label “Me-Too” New Products in a Multicultural Context: Understanding Consumer Innovativeness." In Global Branding: Breakthroughs in Research and Practice, ed. Information Resources Management Association, 243-269 (2020), accessed December 14, 2019. doi:10.4018/978-1-5225-9282-2.ch013
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