MLA
Hersey, Leigh Nanney. "CHOICES: Measuring Return on Investment in a Nonprofit Organization." Social Media Performance Evaluation and Success Measurements. IGI Global, 2017. 157-179. Web. 25 Apr. 2018. doi:10.4018/978-1-5225-1963-8.ch008
APA
Hersey, L. N. (2017). CHOICES: Measuring Return on Investment in a Nonprofit Organization. In M. Brown Sr. (Ed.), Social Media Performance Evaluation and Success Measurements (pp. 157-179). Hershey, PA: IGI Global. doi:10.4018/978-1-5225-1963-8.ch008
Chicago
Hersey, Leigh Nanney. "CHOICES: Measuring Return on Investment in a Nonprofit Organization." In Social Media Performance Evaluation and Success Measurements, ed. Michael A. Brown Sr., 157-179 (2017), accessed April 25, 2018. doi:10.4018/978-1-5225-1963-8.ch008
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