Cleantech and Water Treatment as a Case of Disruptive Innovation

Cleantech and Water Treatment as a Case of Disruptive Innovation

Vincent Sabourin (University of Quebec, Canada)
DOI: 10.4018/978-1-5225-4148-6.ch006
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Shifts in the disruptive innovations and the growing impact of consumer cleantech are best understood by looking at megatrends in water management. Trends are global long-term forces of development that impact society, economy, environment, culture, and personal lives. Trends are continuously changing the dynamic landscape in which companies operate. This chapter examined commercial opportunities for the internet of things in the market of cleantech with respect to water treatment. The chapter theoretically looked at the four clusters of water management as relates to the application of internet of things: metering, piping, reclamation, and agricultural clusters. An analysis of market strategies and competitive strategies is conducted leading to a brief development of innovation frontiers in water management.
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Disruptive innovations such cleantech are swiftly capturing the interest of scholars and industry practitioners due to its immense economic and social contributions. The emergences of disruptive waves have significantly revolutionized the cleantech sector especially in water treatment (Grady, 2016). According to Markets and Markets (2017), extensive market research and analysis of this fast paced technology as well as its trends, forecasts and the profiling of major actors show how vital, the growth of disruptive innovations in cleantech has become. Huston (2015) had argued that the effectiveness and efficiency of internet of things has led to great discoveries in the niche of communication and business management. Internet of things through the lens of cleantech market has contributed to a great environmental impact in the areas of water treatment and this has decreased the amount of harmful pollutants that cause erosion of the environmental systems thus creating imbalances on the normal functioning of the ecosystem (Lakmaaker & Goehring, 2017; Markets & Markets, 2017). Lakmaaker and Goehring (2017) further asserts that internet of things technologies play an increasingly vital role in different markets and industries of the world economy.

For instance, Huansheng, Hong, Jianhua, Laurence, Yueliang, Xiaozhen and Runhe (2016) argue that internet of things has been adopted in almost all sectors of the business and social functioning. Swan (2012) had established that internet has been enabled on devices with an estimate more than human beings population. According to Swan (2012), this number is expected to grow to 50 billion by 2020.

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